JUNE 10, 2022
What’s the one thing that almost every skincare ritual has in common? Cleansing. Across eras, disparate cultures and shifting internet trends, cleansing remains the constant in almost every skincare regimen. So what makes cleansing so important? And how can we all make the most of this essential step? Let’s take a look at how cleansers work, what they do for your skin, and why the right daily face cleanser, combined with other topical skin care products can help promote skin health and longevity.
Why does cleansing matter?
Throughout the day, the skin on our face accumulates dirt and pollutants that sit on its surface, disrupting oil balance, hydration, and barrier function.2 By regularly and correctly following the proper face cleansing steps, we wash away these pollutants and help maintain many aspects of healthy skin, including:
- skin firmness and texture
- epithelial elasticity
- oil and moisture control
- skin pH levels
- removal of dead skin cells
- a healthy skin microbiome
How often should I cleanse my face?
It is, however, possible to over-cleanse your skin, which can lead to a weakened barrier, inflammation, and hypersensitivity 4 So, how often should you cleanse? Most skin pros recommend cleansing at least once daily in the evenings to remove makeup, sunscreen and any pollutants your skin has accumulated throughout the day. If you have very oily skin or acne-prone skin, you may also want to cleanse in the mornings to start the day feeling fresh. But if you tend to have dry or sensitive skin, simply splashing your face with water in the morning is more than enough.
What’s the right way to cleanse?
How does cleansing affect skin firmness,texture, elasticity, and long-term health?
Using an exfoliating cleanser powered by enzymes or gentle acids can help dissolve the bonds between dead skin cells so they shed more effectively. This not only primes your skin for the rest of your skincare regimen, but can also help speed cellular turnover and promote skin firmness, a smooth texture, and elasticity. 5
How does cleansing help control oil production?
If you’ve ever struggled with breakouts or blackheads, you know that too much oil can also be a problem for your skin. Excess sebum can trap dirt and pollutants in your pores and promote the growth of acne-causing bacteria.
Regular facial cleansing helps ensure proper sebum levels and rinses away any impurities that may have attached to the sticky layer of oil on the surface of the skin. Just be sure to look for a product made with gentle cleansing ingredients. Harsh cleansing agents like sulfates can actually strip too much oil from your skin; dry skin reacts with irritation while oily skin responds by actually producing more oil to compensate, creating an imbalance that can be difficult to correct.
How does cleansing help support a healthy skin microbiome?
How can I find the right cleanser?
*Shown in lab-grown ex vivo human skin models
- Facial cleansing is an essential step in every skincare routine.
- Without a proper facial cleanser, dirt, pollutants, and dead skin can accumulate, leading to accelerated skin damage and aging.
- Regular cleansing promotes moisture and product retention while helping the skin exfoliate dead cells.
- Cleansing also helps control oil levels and maintain healthy skin hydration for all skin types.
- The right cleanser can improve the efficacy of the products you use next. That’s why we created PREP, a gentle daily cleanser for all skin types that’s scientifically proven to maximize the effectiveness of OS-01 FACE.